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From Inbox to Engagement: How to Increase Application Volume with Texting

Julie Semyck • May 19, 2023

For many scholarship management administrators, getting incoming and current students to start and finish their scholarship applications and follow-up tasks can be a struggle. Progressing the application and awarding process is simple: meet students where they are – on their phone!

Survey Says: Communication is Changing

Communicating with today’s students via email is becoming increasingly more difficult. In a recent study by Bowling Green State University, it was reported that nearly 40% of students rarely open emails from their advisors and over half of students avoid reading emails from the university and/or academic departments altogether. We see this trend continue in a Purdue University study that found students spend a mere six minutes each day checking their email inbox on average. Additionally, data shows students are less inclined to use their university email accounts and prefer to use their personal email.


So how do we engage this new generation of students when the tried and true method of the past is failing?


Compare the six minutes on average students spend checking their email to the
94 minutes spent on texting alone and the solution becomes clear. This new generation are checking their phones over 150 times a day, reading 98% of their text messages, and replying 4x more to SMS than email. When scholarship engagement is the goal, texting becomes the solution.

Engage, Inform, and Cultivate

Utilizing texting in your applicant outreach isn't just about moving away from email because the numbers say so. Scholarship fatigue is on the rise and students are giving up before they’ve even started. Providing efficient and convenient methods of communication shows your students that your institution cares about their needs. 

  • Engage Your Applicants: Create tailored messages based on reports you pull from student data. Make students feel connected to the application process by utilizing personalization tokens. Your applicant pool will feel personally cared for and know you’re invested in their success.
  • Keep Applicants Informed: Students want information now. Sending text messages about incomplete tasks and important dates in a timely manner is critical for engagement. Do research into your students’ behaviors so you can send messages at the perfect time (like 2 am during finals week when you know they’re awake!).
  • Cultivate Lasting Relationships: Meeting students where they are is an early step to building meaningful relationships with your current and prospective students today and in their next award cycle. Send a text over the summer about any new scholarship opportunities available in the fall so they're more inclined to return!


In 160 Characters or Less

Simplify your outreach. Know your students. See results. No other channel of communication compares to texting when you’re looking to increase applicants.



Want to learn more about how AwardSpring could help your institution increase applicants? Click here to let us know and a member of our team will reach out to you to schedule time to chat!

Increase Scholarship Applicant Volume

AwardSpring Blog

By Jill Murphy 08 Feb, 2024
The FAFSA Simplification Act has brought about significant changes to the financial aid landscape, ushering in a new era in the FAFSA application process. While you’re likely familiar with the details, let's take a moment to recap the key highlights of this transformative legislation. Key Changes: Transition to SAI: The cornerstone of the FAFSA Simplification Act is the replacement of the Expected Family Contribution (EFC) with the Student Aid Index (SAI). This shift aims to provide a more nuanced assessment of financial need, offering flexibility with SAI values, including the possibility of negative figures down to -1500. SAR to FSS: Another notable change is the rebranding of the Student Aid Report (SAR) as the FAFSA Submission Summary (FSS), reflecting the evolving nature of the application process. Negative SAI and PELL Grant Eligibility: One of the significant departures from the previous system is the allowance for negative SAIs. This change necessitates adjustments in how institutions package students for need-based aid. Additionally, PELL grant eligibility will now be determined using criteria separate from the FAFSA and resultant SAI, with the incorporation of IRS tax return data where feasible. As you embark to adapt these new protocols, it's essential to remain informed and proactive in navigating the evolving landscape of higher education finance. As an AwardSpring partner, we’ve made suggestions on how to leverage these changes to better support students on their educational journeys and ensure access to the opportunities they deserve. AwardSpring offers the following recommendations to guide institutions through this process: Recommendation #1: Expected Family Contribution (EFC) to Student Aid Index (SAI) The most consequential change to teams that are putting together Financial Aid packages or making scholarship awarding decisions are the EFC to SAI transition. We recommend you consider one of two options: Option 1: Re-label existing EFC fields as SAI to maintain continuity in data collection If you choose to re-label existing EFC fields, be mindful that doing so may impact historical data analysis, requiring a clear understanding by the consumers of any reports of the transition from EFC to SAI effective the date you make this conversion Option 2: Keep your existing EFC fields for historical purposes and create a new SAI field In this instance, you’ll need a thorough review of all of your qualifications and/or awarding decision-making processes to ensure SAI is being used and EFC is properly retired Notables: In the case where you’re using our SIS Integration feature, we’ll want to coordinate which path you’ve chosen so we can update the import process accordingly AwardSpring currently doesn’t allow our numeric fields to go negative creating a gap between the new SAI protocol and our existing numeric fields. We’ll be addressing this in a March, 2024 release so you can capture negative SAI values, if desired In either case, you’ll want to review scholarship qualifications tied to EFC and/or SAI, and ensure compatibility with the possibility of negative SAI values Recommendation #2: Student Aid Report (SAR) to FAFSA Submission Summary (FSS) Much like repurposing EFC for SAI in our first recommendation, you have another consideration with SAR vs. FSS: Option 1: Evaluate the option of re-labeling existing SAR upload fields as FSS to streamline data collection recognize that this adjustment repurposes the field, necessitating careful consideration of historical data interpretation Option 2: Alternatively, create separate fields to accommodate the transition, albeit with potential rework depending on your unique configuration and whether you utilize SIS Integration Recommendation #3: Other FAFSA Fields There’s more variability here since you may have a wide degree of fields to consider. You should tailor any changes based on the specific field type, whether it’s being used as a qualification, and whether you’d need to make corresponding changes in your SIS. Summary Proactive assessment and strategic adaptation of FAFSA-related questions are crucial to seamlessly transition to the new framework outlined by the FAFSA Simplification Act. By carefully considering these recommendations, you can ensure alignment with regulatory changes while maintaining efficiency and accuracy in financial aid processes. As always, if you’d like to talk with our expert staff, don’t hesitate to reach out to us at support@awardspring.com.
AwardSpring: The #1 Scholarship Management Software
By The AwardSpring Team 22 Sep, 2023
We're absolutely thrilled to announce that AwardSpring has clinched the prestigious #1 spot in the G2 report for Scholarship Management Software, but we didn't stop there!
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