Making the most of a scholarship program requires getting as many qualified applicants as possible. The first step is getting the word out to potential applicants about the scholarship(s) you have to offer. Higher education institutions, foundations, and corporations alike can all use marketing strategies to promote their scholarships, but each requires a different, tailored approach. The first section below focuses on strategies to employ for our College & University partners. If you're at a foundation, corporation, or other organization, we've tailored idea for you further below. Regardless of your institution or background, the ideas across both sections may apply.