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Foundations & Corporations: Here's How to Promote Your Scholarships

Julie Semyck • Oct 19, 2021

Need more qualified applicants for your scholarships? The first step is to make sure your potential applicants hear about your scholarships in the first place.

For foundations, corporations, and other organizations that aren’t higher education institutions, that can be a challenge – there’s no list of current and prospective students to target. Instead, you need to rely on two time-tested strategies: raising awareness through word of mouth and creating urgency by incentivizing early applications.

 

Start with Word of Mouth

Word of mouth is generally considered the most effective form of marketing, so it’s our top recommendation for creating awareness about your scholarships. As soon as you’re ready to accept applications, target these groups of people to help you promote your program far and wide:

 

  • Engage past recipients to help spread the word. Prepare a short message with all important program details for previous recipients to post on social media and forward via email with their networks. Making it simple for people to share your message will increase the chances that they do. 
  • Inform local high school guidance counselors and major employers. Guidance counselors can shepherd high school students through the application process while local employers will help you reach non-traditional students. Focus on those organizations that are likely to employ those students who meet your most specialized scholarships’ requirements. For example, if you want more applicants for a nursing scholarship, your local hospitals and major medical centers will be the best places to focus your promotion energy. 
  • Remind your reviewers, employees, volunteers, and others at your organization. Scholarship reviewers can be enthusiastic supporters of your institution in addition to being knowledgeable about your scholarship offering, making them great scholarship advocates. Ask them and anyone else who is in the know to spread the word among their friends and family!


Stay Top of Mind with Early Bird Deadlines

Once you’ve spread the word about your scholarship program, you can ensure that everyone who heard about your scholarships completes their applications by incentivizing early submission.

 

Offer the chance to qualify for an additional small scholarship by applying before the early bird deadline. Motivated individuals will complete their applications early, allowing for plenty of time to troubleshoot any problems they have with the process. Plus, the early bird deadline gives you more opportunities to promote the deadlines and incentives. Make sure you have consistent messaging in places your applicants are likely to see it. Create a few images or short messages that your past recipients, local schools and employers, and reviewers, employees, and volunteers can share on social media, via email, or in a printed flyer.

 


By employing these two strategies, you can drive more awareness of your scholarship program and increase the overall number of applications you receive, which is a great first step to ensuring a successful scholarship cycle. To make sure your applicants are well qualified, read our guide to increasing qualified applicants, too.


AwardSpring Blog

By Jill Murphy 08 Feb, 2024
The FAFSA Simplification Act has brought about significant changes to the financial aid landscape, ushering in a new era in the FAFSA application process. While you’re likely familiar with the details, let's take a moment to recap the key highlights of this transformative legislation. Key Changes: Transition to SAI: The cornerstone of the FAFSA Simplification Act is the replacement of the Expected Family Contribution (EFC) with the Student Aid Index (SAI). This shift aims to provide a more nuanced assessment of financial need, offering flexibility with SAI values, including the possibility of negative figures down to -1500. SAR to FSS: Another notable change is the rebranding of the Student Aid Report (SAR) as the FAFSA Submission Summary (FSS), reflecting the evolving nature of the application process. Negative SAI and PELL Grant Eligibility: One of the significant departures from the previous system is the allowance for negative SAIs. This change necessitates adjustments in how institutions package students for need-based aid. Additionally, PELL grant eligibility will now be determined using criteria separate from the FAFSA and resultant SAI, with the incorporation of IRS tax return data where feasible. As you embark to adapt these new protocols, it's essential to remain informed and proactive in navigating the evolving landscape of higher education finance. As an AwardSpring partner, we’ve made suggestions on how to leverage these changes to better support students on their educational journeys and ensure access to the opportunities they deserve. AwardSpring offers the following recommendations to guide institutions through this process: Recommendation #1: Expected Family Contribution (EFC) to Student Aid Index (SAI) The most consequential change to teams that are putting together Financial Aid packages or making scholarship awarding decisions are the EFC to SAI transition. We recommend you consider one of two options: Option 1: Re-label existing EFC fields as SAI to maintain continuity in data collection If you choose to re-label existing EFC fields, be mindful that doing so may impact historical data analysis, requiring a clear understanding by the consumers of any reports of the transition from EFC to SAI effective the date you make this conversion Option 2: Keep your existing EFC fields for historical purposes and create a new SAI field In this instance, you’ll need a thorough review of all of your qualifications and/or awarding decision-making processes to ensure SAI is being used and EFC is properly retired Notables: In the case where you’re using our SIS Integration feature, we’ll want to coordinate which path you’ve chosen so we can update the import process accordingly AwardSpring currently doesn’t allow our numeric fields to go negative creating a gap between the new SAI protocol and our existing numeric fields. We’ll be addressing this in a March, 2024 release so you can capture negative SAI values, if desired In either case, you’ll want to review scholarship qualifications tied to EFC and/or SAI, and ensure compatibility with the possibility of negative SAI values Recommendation #2: Student Aid Report (SAR) to FAFSA Submission Summary (FSS) Much like repurposing EFC for SAI in our first recommendation, you have another consideration with SAR vs. FSS: Option 1: Evaluate the option of re-labeling existing SAR upload fields as FSS to streamline data collection recognize that this adjustment repurposes the field, necessitating careful consideration of historical data interpretation Option 2: Alternatively, create separate fields to accommodate the transition, albeit with potential rework depending on your unique configuration and whether you utilize SIS Integration Recommendation #3: Other FAFSA Fields There’s more variability here since you may have a wide degree of fields to consider. You should tailor any changes based on the specific field type, whether it’s being used as a qualification, and whether you’d need to make corresponding changes in your SIS. Summary Proactive assessment and strategic adaptation of FAFSA-related questions are crucial to seamlessly transition to the new framework outlined by the FAFSA Simplification Act. By carefully considering these recommendations, you can ensure alignment with regulatory changes while maintaining efficiency and accuracy in financial aid processes. As always, if you’d like to talk with our expert staff, don’t hesitate to reach out to us at support@awardspring.com.
AwardSpring: The #1 Scholarship Management Software
By The AwardSpring Team 22 Sep, 2023
We're absolutely thrilled to announce that AwardSpring has clinched the prestigious #1 spot in the G2 report for Scholarship Management Software, but we didn't stop there!
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