Student enrollment was down in 2020, especially for two-year community colleges, and there’s still a lot of uncertainty about what to expect in 2021. But that uncertainty shouldn’t leave administrators like you feeling powerless. There’s something you can do right now to optimize 2021 enrollment: make sure you’re distributing every last scholarship dollar. It’s scholarship review season for many institutions, which means it’s the perfect time to make the strategic awarding decisions that will entice as many students as possible to enroll this fall. (Check out this previous blog post for more fund maximization tactics.)
On top of getting every last dollar distributed to your students, you should take the time to coordinate a communication plan with your admissions, financial aid, and retention teams. Make sure your prospective and returning students know how hard you're working for them behind the scenes, if you're distributing more money, and if emergency aid or other grants are available. With admissions and retention staff sharing updates about this year's scholarship program, transparency around funding can either expedite enrollment decisions for incoming freshmen or give peace of mind to those returning students.
Administrators, now is the time to set yourselves up for enrollment success. If you want one-on-one advice about how to boost enrollment this year, the AwardSpring support team is always here for you. Just send a note at support@awardspring.com.